The first initial design of this logo was far from the final product. I had chosen different graphics related to cooking and different flame styles as well. The flame graphic ended up being a flat vector of a fire for simplicity. For the typeface, I ended up settling on two different compositions that were both functional and pleasing to the eye. The final design is clean but bold with a graphic element for fun. With the approved logo, I created social squares and Facebook cover images that established the branding and pushed the marketing of her new business.