I wanted to create a logo that looks high-end, clean, and sleek, so I immediately thought of using a serif with a san serif font. I knew this logo design for a shoe store would be mostly font-heavy, inspired by logos like Calvin Klein and Gucci. I used different styles in the same font family of Futura to highlight the name. The design looked incomplete after taking a step back and finalizing the logotype. Adding the box interrupted by the name seemed to fix this problem and created a more unified look. I never imagined this logo in any other color than black or white. The aesthetic I was hoping for was a classic look that would never go out of fashion.

I designed the website to keep branding consistent. Social media squares for Instagram and a Facebook cover image were created to help market the brand and spread awareness.​